If you're an Xbox Game Pass Ultimate member, you'll automatically receive EA Play on console and can browse and download EA Play games via the Xbox Game Pass experience on your console.

The games included for unlimited access to EA play while you're subscribed are "free", or available to subscribers to play. New releases for up to ten hours, old games are free as long as you're subscribed. Fair warning: when you subscribe to EA play on Steam, you only get access to titles on Steam.