Pin-up modeling has been described as a subculture that is invested in promoting positive body {img} and a love for one's sexuality, "pin-up would also find ways to... encourage the erotic self-awareness and self expression of real women".

The American military commissioned pinup artists to raise soldiers' morale with exotic, erotic {img}. Soldiers during World War II were exposed to pinup art daily. This sexy, saucy artwork decorated their barracks and the walls of ships and submarines.